A construction buy and build strategy succeeds or fails on people more than systems. Each add on brings its own leaders, culture, client relationships and ways of running projects.
- Decide early what will be shared across the platform and what will stay local.
- Keep the project leaders clients depend on.
- Build a talent function that can recruit for every company under the platform.
Platforms that integrate well do all three.
01 · Integration riskWhy Integration Is Harder in Construction
Add on acquisitions in construction are often regional or trade specific businesses, many still led by their founders. Their value depends on local relationships and field leaders who know the market.
That leaves two ways to get it wrong:
Destroys what you bought
Integrating them too aggressively can destroy what made them worth buying.
A holding company
Integrating them too loosely leaves separate businesses that never capture the expected benefits.
03 · Field talent retentionProtect the People Clients Depend On
In every acquired company, identify the project executives, project managers and superintendents whom clients specifically request. Usually it is a short list, and it is rarely the same as the org chart.
Then act on that list:
- Meet with them personally
- Explain what will and will not change for them
- Consider retention bonuses
- Or equity participation
- A career path inside the larger platform that did not exist before
The last point is often overlooked. A larger platform can offer project variety, regional leadership roles and mobility that a single company could not. That is a strong retention message if leaders deliver on it.
04 · Platform structureAlign the Leadership Team
As the platform grows, the sponsor will need to define a structure: a platform CEO and CFO, operating company presidents, and shared functional leaders.
Common challenges include:
05 · Recruiting across operating companiesBuild a Shared Talent Acquisition Function
Most add on companies recruit informally, often through the owner's network, a few job board postings and occasional agency help. Across five or six companies, that becomes expensive and inconsistent.
One recruiting team, with common tools and standards, recruiting for every company under the platform.
A shared talent acquisition function can:
- Recruit for all operating companies using common tools and standards
- Share candidates across companies when one is not the right fit for a specific role
- Track time to fill, cost per hire and retention across the platform
- Build employer branding that highlights the career paths of the larger group
- Reduce dependence on outside agency fees for roles that can be filled internally
06 · ClosingWhat This Means for Your Firm
Buy and build creates value when the combined company can attract, keep and grow talent better than any of its parts could alone.
Sponsors who plan the people side of integration as carefully as the financial side protect the relationships they paid for and build a platform that is more valuable at exit.
Vitality Group supports construction platforms with executive search for platform leadership, and Vitality Talent Acquisition helps design and build shared recruiting functions across operating companies. Talk with us about your platform.
About the authorShawn Desgrosellier is Founder, President and CEO of Vitality Group, an executive search firm specializing in construction and real estate, and founder of Vitality Talent Acquisition, which helps employers improve talent acquisition performance.
FAQCommon Questions
What should be shared across a construction buy-and-build platform?
Most successful platforms share back office functions: finance, accounting and reporting; safety program standards; HR, benefits and payroll; talent acquisition; and purchasing and insurance. Operations leadership, client relationships, local estimating, field culture and, at least during the transition, the brand usually stay local.
How do you retain key field talent after a construction add-on acquisition?
Identify the project executives, project managers and superintendents whom clients specifically request. Meet with them personally in the first weeks after close, explain what will and will not change, consider retention bonuses or equity for the most critical people, and show them a career path inside the larger platform.
How should a PE-backed construction platform structure its leadership team?
Typically a platform CEO and CFO, operating company presidents and shared functional leaders. Clarify decision rights for former owners, harmonize titles and pay over time, and respect cultural differences such as union versus open shop rather than forcing one model.
Should a construction platform build its own talent acquisition function?
It can be built in house, outsourced, or started with outside support and transitioned to an internal team over time. Either way, a shared function recruits for every company with common tools, shares candidates, tracks time to fill, cost per hire and retention, and reduces agency fees.